Silhouettes of the team of staff at Meee

The Meee Team

From branding to business, education to neuroscience, it takes a lot of different skills to build the Meee Programme. Between all of us, we’ve:

Want to get to know us better? You’ll find our team profiles below.

Sid Madge

Sid Madge

A brand strategist with over 30 years’ experience, Sid set up his own agency, Mad Hen, back in 2009. Since then, he’s crafted brand identities for countless companies, and held workshops with over 1,000 businesses and 3,000 young people every year.

It was during one of these workshops that Sid developed the idea for the Meee Programme, realising that he could channel his branding expertise to help people believe in who they are. After asking a group of school pupils to pick one work to describe themselves, Sid was horrified that 15% used terms like ‘freak, ‘weirdo’ and ‘misfit’. These words would come up time and again - not just with students, but with adults of all ages.

Over the past two years, Sid’s been creating tools to help people feel more confident in themselves. Bringing together Sid’s in-depth knowledge of branding with techniques from psychology, neuroscience, education and sociology, the Meee Programme encourages everyone to recognise and believe in their abilities.

In March 2015, Sid was invited to Number 10 Downing Street to present the Meee Programme to Lord Young, who endorsed it as ‘a great initiative’. He’s now working with Job Centres, rehabilitation centres and educational establishments across the UK.

Dawn Spence

Dawn Spence

Committed to equality and equity, Dawn has over 20 years experience in the education sector, the majority of those years at a senior leadership level within high schools.

Passionately inclusive, Dawn has a wealth of experience, personally and professionally, supporting young people who have not had the best start in life. While she started her working life in industry, working in Spain and Central Asia, on her return to the UK it became clear that education was her true vocation. She retrained as a teacher and went on to gain her Masters Degree from Keele University and her NPQH from the National College of School Leadership at Manchester University. After a short career break, Dawn worked for a Local Authority and it was through this work that she met Sid. She recognised the potential of the Meee Programmes immediately.

"I am extremely excited to be joining a forward-thinking, proactive organisation. One that sees the potential in all of our young people and has a positive and permanent impact on young people’s lives."

Brie Proud

Brie Proud

Brie joins Meee with a background of experience in operational and project management. She has held a number of managerial positions within Educational, Outdoor Leisure and Training sectors. To help us deliver our mission of "making the Meee Programme available to everyone, everywhere", Brie has joined the team to develop systems, processes and current offers to the next stage. We want a stable and robust structure to ensure that the front-line team is free to deliver what we do best - empowering people to understand and believe in themselves and their abilities.

Brie is passionate about people and clearly sees how the Meee Programme is set up to benefit all those that come into contact with it. She is clear that the culture of Meee and its team is a key element of enabling its growth and reaching its full potential.

Tia Evans

Tia Evans

After a period of unemployment, a chance encounter changed the course of Tia’s career path forever. Having previously had no idea where she would end up in life, Tia knew she always wanted to use her own personal experiences to help others make a difference in their own lives.

Tia began working with Meee in hopes of helping others realise that where we start out in life doesn’t have to dictate where we end up. Tia works with Meee, delivering our programmes and working alongside Sid to spread our message far and wide. Its the first time Tia has ever felt as though she has a real purpose - to help others believe in themselves. Tia is now studying to further her knowledge of working with young people and vulnerable adults.

Kate Williams

Kate Williams

Passionate about working with people, Kate has over 20 years of experience in the Administration sector. Kate studied Business where she gained qualifications at level 3 and RSA qualifications in a number of subjects. Kate has found that her true vocation was actually helping others with her communication skills and basic humanity for other people.

After meeting Sid and hearing his vision for Meee and the impact it will have on people’s lives, Kate was eager to get involved. Kate works with Meee as PA to Sid as well as our Programme Manager, acting as the first point of contact for our customers and for the Meee team. Now for the first time in over 10 years, Kate truly feels that she is part of a company working to better lives for others and she is passionate about the Meee Programme.

Having not had the best start in life, Kate truly believes that where you come from does not define where you will go in the future. Kate is an ambassador for promoting Mental Health and believes in being open in life without fear of judgment.

Richard Dallison

Richard Dallison

While studying for his BSc in Geography at Bangor University, Richard honed his skills in producing professional work, based on meaningful research and clear data analysis. Skills he would apply not just to coursework, but to wider community projects. It was while working on the launch of a locally owned hydroelectric development that Richard met Sid, who invited him to join the Meee Programme team at the end of his studies.

Since joining Meee, Richard has been closely involved with developing the website but he has mainly been putting his talents for research and data analysis to good use by examining the success of Meee workshops. Working from questionnaires answered by participants of the workshops, Richard analyses the value of the programme components, helping to target improvements to the programme for future participants, making sure we are continually learning and improving. Richard now works part-time for the programme while he is completing a PhD in Environmental Science back at Bangor University.

Gaz Jones

Gaz Jones

Gaz graduated from Salford University in 2016, achieving a degree in Television & Radio at MediaCityUK. With a keen eye for the stylistic and a skill for timing that he developed as a young drummer, his style of filming and editing creates media with a youthful edge. He now uses both his skills and his passion to tell the story of The Meee Programme through film.

Gaz met Sid at a job fair and was one of the first attendees of the Meee Employment Programme back in 2016. Since then he’s had the opportunity to flourish both personally and professionally, with the project helping to instill confidence that he lacked before. This has led to him producing various films for Meee, including "Where It All Started" and "Meee Employment." He works with Meee as a freelance videographer, helping to spread the message of the programme across the country.

Marc Ambasna-Jones

Marc Ambasna-Jones

A desperate need to pay the rent on a bedsit lead Marc towards a career in writing. While working as a runner for a film production company in London, struggling to eat and pay the tube fare to get to work, he answered an ad for a trainee writer on a computer magazine.

It was the start of a career writing about technology and business and occasionally football, one that has seen work published in a range of national, consumer and trade titles including The Guardian, IDG Connect, The Register, New Statesman, Computer Weekly, Web User, Destinations and FourFourTwo. Marc has also ghostwritten articles and blogs for musicians, politicians, actors, academics, business leaders, entrepreneurs and leading lawyers, with work appearing in The Financial Times, The Times, The Guardian, Wired, New Statesman, Politics.co.uk, Sky News, Management Today and many more. Marc became involved with the Meee Programme after seeing his old friend and Meee founder Sid Madge in a Ted Talk video.

Laura Bell

Laura Bell

Founder of The Zest Life, Laura discovered yoga quite literally by accident. She was thrown from a boat in Australia 15 years ago and broke her back. After three months of rehabilitation she could walk again, but a long period of recovery was on the cards. After being told that yoga would be the best exercise to help, she took it up - and it took her life in a completely new direction.

Laura now teaches weekly yoga classes and workshops to adults in north Wales. Over the past ten years she has instructed kids aged 3-18, many with physical and mental disabilities, pre- and post-natal women, individuals with breast cancer and clients with various injuries. Most recently, she set up luxury yoga retreats on Anglesey, which the Guardian listed among the top ten in the world.

Laura became involved with the Meee Programme last year, bringing her knowledge to workshops across north Wales, and sharing the benefits of yoga. She was fundamental in helping to organise and run the Meee summer camp in July 2015 for twenty local children aged 10-17. Her personable yet professional attitude towards both teaching and business management, and her passion for health and wellbeing, rubs off on all she works with.

Get in touch

If you would like to get more information on the team, our experience, and our capabilities, then get in touch with us today

"Intelligence plus character-that is the goal of true education"
Martin Luther King Jr.